Bruce recently gave the keynote presentation at Travel Market 2014 in Boca Raton, Florida. Travel Market Report was there to interview Bruce following his keynote.
From the interview:
Today’s travelers are looking for a purpose – not simply an itinerary, Poon Tip said. At the same time, consumers are connecting with brands in new and more complicated ways. These changes, together with the availability of free marketing tools such as Twitter and Facebook, are good news for agents who can be nimble and creative.
“For small entrepreneurs, creativity matters more than ever. Travel agencies are the best kinds of small businesses that can benefit from this whole paradigm shift,” Poon Tip said.