Welcome to the Looptail. This is the extraordinary story of Bruce Poon Tip’s personal adventure, starting with his first-person account of how he honed his entrepreneurial instincts to start and develop G Adventures, the world’s most successful adventure travel company, which now operates in more than 100 countries, on all seven continents, serving more than 200,000 travellers every year. Along the way, Poon Tip reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keeps his customers extremely happy.

It hasn’t always been easy to try to balance Poon Tip’s desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip’s vision, G Adventures has flourished and maintained its give-back approach. In short, it’s been an amazing journey, and in many ways, G Adventures is at the vanguard of what modern-day companies aspire to be, a true social enterprise that inspires and elevates its customers and employees to a higher purpose.

This is a stunning story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.

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