The blog 250 Words – The Wisdom of Business Books recently wrote 250 words about Looptail. From the article:
Listening to your customers is a bad idea—at least according to Bruce Poon Tip, founder of the travel company G Adventures. Tip’s point is not as counter intuitive as it seems. If you focus too much on customers’ current needs, you won’t develop products that fulfill their future, unstated needs. Customers can tell you what they like, but you’ve got to anticipate what they will like.
You can see the rest of the 250 Words post by clicking here to visit the site.
