TravelLife Magazine wrote an extensive profile on Bruce, G Adventures and Looptail. From the article:
When I was greeted in reception at G Adventures with my name in lights on a movie marquee and asked if I would like some ice cream or popcorn, I knew I was anywhere but a traditional corporate workplace. The “reading on the wall” said it all with a 12” x 9” cut out of the word HAPPINESS in the main staff area that represents the company’s core philosophy.
I was definitely “Happy” to be meeting the man that I had admired as an industry colleague. I have always known the travel industry to be exciting but if I am honest, it is not known for the most innovative business practices around. G Adventures is definitely the exception to that rule and after the interview; I had felt as if I had just spoken to travel’s very own Steve Jobs. A true entrepreneur whose fearless innovation has driven the company to worldwide success and made an authentic contribution to sustainable tourism and improving the lives of those who travel with G, Bruce Poon Tip shared with Travel Life a little of what makes G Adventures so unique.
