Bruce sat down with Michael del Castillo to talk business philosophy and Looptail for Upstart Business Journal.
From the article:
“Twenty-three years ago, Bruce Poon Tip founded adventure travel company G Adventures, now operating in 100 countries and generating $170 million in revenue last year. And when the man who has hiked to the South Pole, played with otters in Southern Guyana and helped kick off the United Nations’ Year of Sustainable Tourism in 2002 decided to write a business book, Looptail, it was the Dalai Lama who came to his service.
“I went to the Dalai Lama and told him that our business, and what we stand for, and what this book was about, was giving businesses a playbook to transcend their industries, transcend their products and engage their customers to a much higher purpose,” Poon Tip told Upstart Business Journal.”
You can read the rest of the interview at Upstart Business Journal.
