Linda Hoang of CTV Edmonton reports on Good News Auto, an Edmonton, AB based auto shop. Owner Chris Ferland has created a unique business model with a pay-it-forward program for its customers called JumpStart.
From the article:
“Sometimes a lot of people are just one repair away from not being able to pay their rent or mortgage, so that’s the people we’re focusing on,” Ferland said.
The JumpStart program is described as offering a boost, a helping hand, or ‘jumpstart’ to customers based on income and circumstance.
Ferland says a little more than half of his sales are through regular, competitive market business.
He then uses those profits to subsidize repairs for people identified as being in need – through the JumpStart program.
Click here to read the rest of the article on CTV News Edmonton.
