(Photo Credit: Darren Calabrese/National Post)
Recently, Bruce sat down with Mashoka Maimona of The Financial Post to talk about G Adventures, its company culture and Looptail. When asked about Looptail, here is what Bruce had to say:
“Looptail is an inspirational story of my experience in business. It’s a good story of how to build a business based on social responsibility and social enterprise. My demands as a public speaker have exceeded my ability [to speak]. My greatest impact is when I can get in front of people. I can’t do the amount of speaking engagements globally that I get asked to. I thought the book would be a better vehicle to get the message of what my company does and what we do across, to hopefully have a positive impact on how people start businesses or retrofit their businesses to focus on people, culture, and social responsibility.”
