Bruce sat down with See Change Magazine to talk in depth about Looptail and some of the main themes from the book. From the article:
The book traces a veritable roller-coaster ride of success – from the company’s launch and very first steps (thanks, in part, to a generous couple, the details of which you’ll have to read for yourself), to its varied challenges and bold decision-making that led G Adventures to where it sits today, an award-winning company with an endless list of accolades. Along the way, we meet a host of intriguing characters like the Dalai Lama – and my personal favourite, Richard Gere — and we learn about entrepreneurship from a unique, thought-provoking and highly entertaining vantage point.
Certain themes permeate the book, including Poon Tip’s intense focus on branding, employee engagement and corporate culture. And then there’s his unabashed commitment to social responsibility, a commitment he adopted far before social entrepreneurship became the trendy, hot-button bandwagon upon which others cling to in spades today.
Not only did he pioneer a socially responsibility approach to business, Poon Tip achieved something many social entrepreneurs struggle with: profitability. The founder of G Adventure makes no apologies for that profit motive – just not at the expense of purpose. Sure, there were struggles, there were dark days, and even a dark year or two. But Poon Tip figured out a way to make it work – tremendously well, proving himself a model for others.
You can read the whole interview at See Change Magazine by clicking here.
