Bruce wrote an article in the Fall issue of The Art Of magazine. In the article, he summarizes some of the key points of Looptail and writes about leadership and innovation. From the article:
One of my biggest “holes” as a leader is the fact that I have never really had a traditional job, as I founded G Adventures at a young age. I’ve been told that this has also allowed me to think in untraditional ways and not be stymied by established leadership methods and techniques.
I have always been driven to put a large focus on innovation, allowing our company to grow in new and unique ways without the influence of what has been done in the past.
An example of things that we have done that I write about extensively in my book Looptail: How One Company Changed the World by Reinventing Business is the evolution of our business model. It’s not only about the bottom-line. We choose to focus on happiness, freedom, culture, karma and community.
The Art Of magazine is available at Chapters/Indigo stores across Canada. You can read the article online here.