FORBES contributor and social entrepreneurship blogger Adrian Swinscoe wrote an excellent article called “Do You Need To Change Your Organisational Structure To Improve Your Customer Experience?” that highlights Bruce’s approach to HR and management structure. Click here to visit Forbes.com to read the article.
Adrian also interviewed Bruce for his Podcast, which you can listen to by following this link.
Forbes contributor Lisa Earle McLeod recently sat down with Bruce to talk company culture and noble selling purpose.
“Our competitors are huge holding companies,” says Poon Tip, “I knew that I wasn’t going to be able to outspend them. One of the things we could do was create a connection with our customers that transcended what we do. It wasn’t just about travel; it was about creating a purpose that didn’t exist, that other companies couldn’t duplicate no matter how much money they threw at it.”
When Bruce hired me to help him accelerate sales, we weren’t starting from scratch. G Adventures already had a strong sense of purpose; they were in the business of changing people lives through travel. Working with his sales team we established their Noble Purpose: “We help people discover more passion, purpose, and happiness.” We then worked with key leaders around the globe to drive it through the organization.
