Bruce sat down recently with Daily Travel Podcast to talk Looptail, purpose-driven travel, G Adventures and much more.
Check out the podcast here:
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EcoTraveller Interviews Bruce
EcoTraveller interviewed Bruce during his recent trip to Australia to chat about Looptail. From the interview:
What has been your most challenging part of running the company?
There have been lots of challenges. I mean, we financed ourselves. [Thinks hard] There are two things: people understanding what we do, and people understanding what our true purpose is as a business. Because when we come to a region they need to know us. For example, two weeks ago we were in Columbia and I met with the Minister of Tourism and the doors were open for us. I met the CEO of Avianca, their international airline, too. The country’s open for us because we have a reputation there and we know we can have a positive impact on countries. Ten years ago we didn’t have that, and people didn’t understand who we were. They just thought “that’s just another travel company”. Once we started building relationships within other businesses and community projects everything became much easier.
I think the other challenge for us in our industry is greenwashing. With the extent of which we do things, and the true passion we have at what we do, companies that are completely profit-driven conglomerates greenwash their businesses, make people think that that’s what they do, and that they’re equal to us in every way. We spend so much time with so many people on the ground to make our company work every day. Everything is just disrespected when companies in our space greenwash their all-inclusive businesses when it doesn’t benefit local people at all. One company claims to be the largest all-inclusive company in the world, yet buys out small adventure companies and uses them to greenwash their brand. It’s unbelievable what’s going on.
Click here to read the rest of the article on EcoTraveller. -
Looptail Awarded an Axiom Business Book Gold Medal
Looptail has won a coveted Axiom Business Book Award Gold Medal in the “Business Commentary” category! You can see the official announcement here.
About the award:
In August of 2007, Jenkins Group launched the Axiom Business Book Awards, “designed to honor the year’s best business books and their authors and publishers.” Now, seven years and nearly 2,900 entries later, we announce the winners of the seventh annual, 2014 Axiom Business Book Awards, honoring the year’s best business books, their authors, and publishers.
The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.
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Places We Go Interviews Bruce
Bruce was recently in Australia to promote the launch of Looptail and sat down with Places We Go to discuss responsible tourism, G Adventures and, of course, Looptail.
From the interview:
Q – G Adventures is proudly built on a responsible travel model. How does this translate into local experiences when you join a G Adventures trip?
A – Everyone travels to see and do amazing things and experience the natural and cultural wonders of the world around us. If they are polluted, overcrowded or run down no one will want to visit and then no one benefits.
We are always looking for ways to reduce our impacts on the area and keep destinations healthy. This means our travellers on G Adventures trips will stay in local home stays or locally run hotels. They’ll take local transport and eat at locally owned restaurants. We try to incorporate Planeterra projects into as many trips as we possibly can as well, so travellers can really experience the place they are visiting. But our business is about creating happiness and community. Happiness drives performance, allows us to maintain a global company culture that delivers on a very aggressive brand promise that differentiates itself based on our purpose driven business model.
Click here to visit Places We Go and to read the entire interview.
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Bruce on One World with Deepak Chopra
Bruce was interviewed by Deepak Chopra for his new show One World with Deepak Chopra.
You can watch the trailer of the interview right here.
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TrendReports.com Interviews Bruce
TrendReports.com recently did a short interview with Bruce, talking about innovation as a driver for organizational disruption. From the interview:
Enjoying the immense success of his recently published book Looptail, Bruce Poon Tip, who recently received the Innovator of the Year award from the Ontario Science Center, is the only author in the world who can lay claim to having a forward written by His Holiness the Dalai Lama. Packed with the thrills of travel to remote locations as well as invaluable business insights, it is little wonder that Looptail has made the New York Times International Best Sellers list and was written up in Inc. Magazine as one of the top ten books of the year, taking the title of ‘Best 2013 Book for Entrepreneurs.’
Founder of the world’s largest group holiday travel company, G Adventures, Bruce rejects the title of CEO, preferring to keep the spotlight focussed on the passionate work of his team and the life-changing experiences of travelers as they take part in the social tourism programs developed by G Adventures. Pioneering local tourism and assisting in community development around the world, Bruce has revolutionized the travel industry, completely disrupting the norms of tourism as we know it in his initiatives to alleviate poverty and redistribute wealth, concepts that were virtually unheard of previously in the world of tourism.
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Forbes Magazine and Podcast with Adrian Swinscoe
FORBES contributor and social entrepreneurship blogger Adrian Swinscoe wrote an excellent article called “Do You Need To Change Your Organisational Structure To Improve Your Customer Experience?” that highlights Bruce’s approach to HR and management structure. Click here to visit Forbes.com to read the article.
Adrian also interviewed Bruce for his Podcast, which you can listen to by following this link.
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TravelLife Magazine Profile
TravelLife Magazine wrote an extensive profile on Bruce, G Adventures and Looptail. From the article:
When I was greeted in reception at G Adventures with my name in lights on a movie marquee and asked if I would like some ice cream or popcorn, I knew I was anywhere but a traditional corporate workplace. The “reading on the wall” said it all with a 12” x 9” cut out of the word HAPPINESS in the main staff area that represents the company’s core philosophy.
I was definitely “Happy” to be meeting the man that I had admired as an industry colleague. I have always known the travel industry to be exciting but if I am honest, it is not known for the most innovative business practices around. G Adventures is definitely the exception to that rule and after the interview; I had felt as if I had just spoken to travel’s very own Steve Jobs. A true entrepreneur whose fearless innovation has driven the company to worldwide success and made an authentic contribution to sustainable tourism and improving the lives of those who travel with G, Bruce Poon Tip shared with Travel Life a little of what makes G Adventures so unique.
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Looptail Shortlisted by 800-CEO-READ for Business Book Award
Looptail was shortlisted by 800-CEO-READ for their Business Book Awards in the category of Entrepreneurship and Small Business.
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Global Toronto Interviews Bruce
Bruce appeared to Global Morning Toronto to talk Looptail, his entrepreneurial beginnings and the process of getting His Holiness the Dalai Lama to write the Foreword for the book.
