TrendReports.com recently did a short interview with Bruce, talking about innovation as a driver for organizational disruption. From the interview:
Enjoying the immense success of his recently published book Looptail, Bruce Poon Tip, who recently received the Innovator of the Year award from the Ontario Science Center, is the only author in the world who can lay claim to having a forward written by His Holiness the Dalai Lama. Packed with the thrills of travel to remote locations as well as invaluable business insights, it is little wonder that Looptail has made the New York Times International Best Sellers list and was written up in Inc. Magazine as one of the top ten books of the year, taking the title of ‘Best 2013 Book for Entrepreneurs.’
Founder of the world’s largest group holiday travel company, G Adventures, Bruce rejects the title of CEO, preferring to keep the spotlight focussed on the passionate work of his team and the life-changing experiences of travelers as they take part in the social tourism programs developed by G Adventures. Pioneering local tourism and assisting in community development around the world, Bruce has revolutionized the travel industry, completely disrupting the norms of tourism as we know it in his initiatives to alleviate poverty and redistribute wealth, concepts that were virtually unheard of previously in the world of tourism.