Wanderlust Magazine recently sat down with Bruce to ask him questions about how he founded G Adventures and where he thinks the travel industry is headed. From the interview:
Q: So you had this interest in community; can you explain how you then managed to integrate that within the company?
A: Well, there were different phases. Originally, it was just our itineraries and how we related to communities – but since then we have added to that with the Planeterra Foundation and specific projects. We measure our success as a company through local benefit and positive impact.
In the last 10 years, social media has changed the way we communicate with our customers, how we engage with them. We took social media and created a transparency with our customers. We’re still growing 40% as a company, we’ve grown 40% every month since January 2013.
